About Us

Reef Chief Australia was established in 2019 and is a small business based in Broome Western Australia, owned and operated by myself Pascal Billiau and my partner Celeste McDonald-Holland. Our love for the ocean and fishing is what influenced us to start this business. 

Whether you love fishing, camping or enjoying the outdoors it can be difficult to find apparel that is unique and stands out from the rest.

At Reef Chief Australia we aim to bring you authentic apparel that is functional, comfortable and affordable. We strive to bring you new and vibrant designs that feature our high-quality artwork combined with leading quality materials and manufacturing practices. 

Get behind a local Australian brand today!

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