About Us

Welcome to Reef Chief Australia! We’re a proudly Australian-owned small business based in Broome, WA. Bringing you ocean-inspired apparel since 2019 founded by Pascal and Celeste.

Our mission is to bring you high-quality, comfortable, and affordable apparel for both adults and kids. Whether you’re out fishing, exploring, or just soaking up the coastal vibes, our gear is made for those who live for adventure and the ocean lifestyle.

Reef Chief is more than just a brand – it’s about sharing our love for fishing and the outdoors with you. We craft unique designs so you can stand out wherever your journey takes you.

Support an Australian brand and gear up with Reef Chief today!